Thursday, March 22, 2007

Web 2.0 and You: A Romance

In case you didn't get the memo, that "series of tubes" that you've been (ab)using to download porn and play World of Warcraft (sometimes simultaneously) can do a lot more than just that. The Future of Web Apps conference, which met a few weeks back in London, was a meeting of many of the minds behind web 2.0, including reps from the biggies - Google, Microsoft, Amazon, Yahoo! - as well as some smaller players - Digg, Flickr,, (whose Times Reader is amazing and will be out of beta soon). All of this is terribly exciting as it will be the collaboration between organizations that will yield the most profound innovations in the coming years.

But what is web 2.0 and why is it important? This post is just a way for me to introduce you to Prof. Michael Wesch, an cultural anthropologist by degree and a digital ethnographer by YouTube. He created a very popular video for his media studies class that has over a million views which beautifully and quickly touches on the abstractions of web 2.0 that make this technology, and more importantly its limitless potential applications, so amazing.

The Machine is Us/ing Us

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